Even Coca-Cola tastes different from country to country so why shouldn't a fashion label?
Uniqlo's global network has expanded rapidly over the past 3 years. In Taiwan alone, they're gearing up to launch several new stores following the success of one which opened in Taipei last fall, including the brand's sixth global flagship after New York, London, Paris, Shanghai and Osaka. Here's a look at Uniqlo's target-specific approach to ads
Taiwan: Young, hip, t-shirt culture; late teens
Taiwan: Young, hip, t-shirt culture; late teens
USA: Sleeker, more mid-twenties and beyond; added focus on simplicity possibly because of increased collaborations with designers.
China: Strangely enough, in China nothing sells better than good ol' American sportswear
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