Differences?

The two examples above are taken from Topman and H&M websites, the differentiation from Ted Baker is not that different at all. Which leads to the suggestion of why is Ted Baker so expensive when you could get a similar t-shirt for example from the high street shops above. 

Uniqlo Advertising Campaign....

taken from: http://www.fashionalbedo.com/2011/06/taipei-uniqlos-unique-approach-to.html

     
TAIPEI: Uniqlo's Unique Approach to Global Advertising

Even Coca-Cola tastes different from country to country so why shouldn't a fashion label? 

Uniqlo's global network has expanded rapidly over the past 3 years. In Taiwan alone, they're gearing up to launch several new stores following the success of one which opened in Taipei last fall, including the brand's sixth global flagship after New York, London, Paris, Shanghai and Osaka. Here's a look at Uniqlo's target-specific approach to ads
Taiwan: Young, hip, t-shirt culture; late teens

USA: Sleeker, more mid-twenties and beyond; added focus on simplicity possibly because of increased collaborations with designers. 

China: Strangely enough, in China nothing sells better than good ol' American sportswear 

Collection Logo examples...

A selection of Ted Baker products

Ted Baker Blog....

http://www.tedbakerblog.com/2012/04/teds-menswear-tailormade-evening/

The blog in which Ted Baker use to inform/advertise events and campaigns which are past and present. 

'No Ordinary Designer Label'

The ‘No Ordinary Designer Label’ story

Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place 
to buy some of the very best contemporary men’s shirting around.

From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky 
sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased
something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced
 under the Ted Baker name has his personality woven into its very heart.

As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … 
primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at 
Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, 
Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without 
an advertising campaign. As Ted chooses not to advertise, he must do everything he can to support the 
collections in a more consistent, different and fun manner. We hope you’ll agree our new
‘no ordinary designer website’ does this down to a tee.

• Ted Baker is one of the fastest-growing leading lifestyle brands in the UK.
• The collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987.
• Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, 

     Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.

• Ted Baker has a portfolio of stores in the UK and the USA and is also present in leading department stores.
• After signing three new territorial license agreements in 2006 and initially opening stores in Hong Kong, Singapore

and Dubai we've continued our expansion in 2007 with the opening of a further store in Hong Kong, Singapore, Bangkok,                               three in Kuala Lumpar and two each in Dubai and Jakarta. We also have locations in Taiwan and Bangkok.

 Images which are taken from the Ted Baker website

Womens example...

mens example..

Introduction...

For this D&AD brief the objective is to introduce Ted Baker to a country of my choice from the list given which are China, Japan, USA and the middle east. Within my design i would like to highlight the British style and to incorporate humour in which Ted Baker orginally use and to follow that in my own way.