Conclusion..

From the start of the project this brief was something that i was interested in, and was keen to experiment and was looking forward to what i was going to produce. Simplicity was something that i wanted to achieve for my designs and capture a British sense of style within them too, choosing China as my preferred country i wanted to show what China would perhaps associate with Britain but without being obvious. I hope that i have achieved what was asked and to whoever looks at my work takes my intentions on board.

Final Images...

These are the final images that i produced and feel happy with them, out of all honesty the possibilities were endless to respond to the brief and feel it is about personal choice. I wanted to keep it simple from the start and feel i have acomplished this.

My Intention...

Throughout the brief my intention was to obviously respond to the brief itself and to respond to a country of my choice, purposely i chose my country quite late to work on and achieve what Britain is about demonstrating throughout my designs and to see if it makes any difference choosing late. In this case i feel that it hasn't and it gave me time to choose carefully. I went with China as i feel that the country is highly fashion populated anyway and wanted to work with that.

More experiments....

Development layouts so far...

Progression so far...

Up until now i have been experimenting with creating final layouts, trying to produce the sort of style in which Ted Baker offer and promote this to the audience. I have wanted to incorporate a sense of humour within my designs with things that might stereotypically remind other countries of Britain.

Ted Grooming Room..

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LOCATIONS

TED BAKER & FRIENDS

120 Cheapside, St Pauls,
EC2V 7JB
Tel: 020 7726 2193

OPENING TIMES

Mon – Fri 9:00am – 7:00pm
Sat 10:00am – 6:00pm

TED’S GROOMING ROOM

31 Theobalds Road, Holborn,
WC1X 8SP
Tel: 020 7831 6463

OPENING TIMES

Mon – Sat 9:00am – 7:00pm
Sun 10:00am – 6:00pm

TED’S GROOMING ROOM

5 Avery Row, Mayfair,
W1K 4AL
Tel: 020 7629 3519

OPENING TIMES

Mon – Sat 9:00am – 7:00pm
Sun 10:00am – 6:00pm

TED’S GROOMING ROOM

20 Charlotte Street, Fitzrovia,
W1T 2NA
Tel: 020 7631 4463

OPENING TIMES

Mon – Sat 9:00am – 7:00pm
Sun 10:00am – 6:00pm

THE OTTOMAN LOUNGE

31 Theobalds Road, Holborn,
WC1X 8SP
Tel: 020 7242 6063

OPENING TIMES

Mon – Sat 9:00am – 7:00pm

Sun 10:00am – 6:00pm

Ted have also opened Grooming rooms typically for men, Ted’s Grooming Room is the perfect destination for sharp haircuts, smooth hot towel shaves and other treatments. Plus, you can now take advantage of an appointment-only service in Ted’s Ottoman Lounge as well as shop through the  range of grooming products.

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